CASE STUDY / Whale Fortunes
Interactive fiction and local lore
Making an AI experience feel like visiting a place.
Whale Fortunes is a playful, entertainment-only fortune experience and living local mythology inspired by Salt Lake City’s 9th & 9th Whale.
01 / THE PROBLEM
Start with the real decision.
A generic fortune generator is easy to copy and easy to forget. The product needed a voice, a world, and a reason to exist beyond a single generated answer.
A fortune interface also needs clear boundaries. Playful ambiguity cannot become medical, legal, financial, or emergency guidance when someone asks a serious question.
02 / PRODUCT DIRECTION
A smaller, sharper workflow.
Anchor the digital experience to the real Out of the Blue whale sculpture, its neighborhood, changing murals, weather, walks, and community stories.
Treat the Whale as a carefully edited character. Fortunes should be funny, specific, emotionally varied, and recognizably from this world.
Separate entertainment from documented local information with a sourced Almanac, editorial standards, and a self-guided walking tour.
03 / WHAT SHIPPED
A working product, not a concept page.
- Short in-character fortunes and optional playful rituals
- A visible daily mood and return experience
- Shareable, downloadable fortune cards and one-click text copying
- A sourced Whale Almanac with local stories and events
- A self-guided 9th & 9th walking tour
- Safety routing that replaces high-stakes fortune language with direct real-world help
04 / PUBLIC EVIDENCE
What someone can verify today.
- The public experience clearly labels fortunes as entertainment and publishes separate safety and editorial standards.
- The Almanac distinguishes documented sculpture history and neighborhood information from the invented mythology.
- The product’s strongest material is place-specific: the real Whale, Salt Lake City, nearby stops, weather, murals, and community lore.
05 / DESIGN PRINCIPLES
01Build a world, not a wrapper.
02Let place and local specificity do the differentiating.
03When a question becomes high stakes, clarity outranks character voice.
EXPLORE THE PRODUCT